html-codeWhy On Page SEO Is So Important

Webmasters who include website owners as well as internet marketers are all well aware of the importance of search engine optimization as an internet marketing technique. SEO is the internet marketing technique of choice for all those who would like to dominate Search Engine Results Pages (SERP’s). Various strategies are normally employed when carrying out search engine optimization. On page SEO is one these strategies. Here is a brief look at the importance of on page SEO.

On page SEO is all about working on your website to make it more search engine friendly. The main idea is to make all the webpages on your website to be easily crawled by search engine bots. Search engine bots or spiders are basically codes of algorithm that are used by search engines to index various webpages on the World Wide Web.

So how do you make your website attractive to search engine crawlers?

1. Content

Using keywords tags in the right way throughout the content on your web pages is paramount in helping search engine bots to properly index your website. Keyword density should never be too high as this can really get you into trouble with search engines. Keyword proximity in the content should also be put into consideration as you do not want to have a keyword in every other segment of the content on your website.

Images and image tags are also part and parcel of the content on your website and they should never be ignored. Use of appropriate images and relevant descriptions is important in carrying out effective on page SEO.

2. Coding

For a website to be properly crawled and indexed by search engine bots, the owner of the website must have used proper coding techniques and formats. Failure to properly code your site can be disastrous to your on page search engine optimization efforts. Things like orphaned pages, dead or broken links and other coding malfunctions on your website can make it hard for the search engine crawlers to navigate through all the pages on your site.

3. Navigation and Web Design

A good website is one that is both user friendly and search engine friendly. Being able to properly navigate through the different directories on your website is imperative to your on page SEO efforts. It is not always good to optimize your website for search engines alone as modern search engine algorithms have been designed to detect web pages that are not user friendly.

Remembering to cater for mobile users that visit your website is also a major part of on page SEO.